Marketing Director - Texas Stars

Description:

The individual in this role will be the primary point person for traditional and non-traditional marketing initiatives. The individual will also be responsible for research strategies, database management and ratings analysis. Reports to Assistant Vice President of Ticket Sales & Marketing - Texas Stars.

Duties:

ESSENTIAL FUNCTIONS:

• Responsible for managing advertising placement, and working on creative conception and media planning
• Directly manages numerous research projects involving the organization's brand, management, customers and corporate partners
• Develops qualitative and quantitative reports in support of marketing and corporate sales efforts.
• Responsible for overseeing fan development efforts, including established and potential loyalty clubs, community events, social media initiatives,
• Extensive involvement in e-marketing initiatives, website data collection and online promotionsAnalyzes media  ratings and trends, and prepares regular reports for management.
• Directly manages community relations program with a focus on corporate giving, increasing Texas Stars awareness, and data collection
• Directly manages game operations & entertainment program for all Texas Stars home games and other events including mascot coordinator, Ice Girls coordinator and team, and other game day staff.
• Directly manages official team website
• Other duties as assigned

KNOWLEDGE, SKILLS, AND ABILITIES:

• Integrity & Values - Can be trusted to act in a manner that is truthful and values direct, honest communication at all levels of the organization.
• Interpersonal Confidence - Strong interpersonal skills; can effectively communicate and relate to all levels within and outside the organization; creates and builds positive and productive relationships.
• Adaptability - Responds quickly and effectively to changing trends and circumstances; embraces change and welcomes fresh perspectives; learns from past mistakes and adjusts accordingly.
• Managing Processes - Ability to manage appropriate steps to get projects completed; has strong abilities to organize people and processes; can create a plan for resourceful workflow.
• Organizational Ability - Can manage people and resources to get projects completed; has a strong ability to multi-task and keep order.
• Knowledge of Scarborough software a plus
• A knowledge of online data collection and marketing initiatives
• Knowledge of special event planning and execution, as well as event marketing and grassroots marketing strategies
• Ability to work independently
• Strong verbal and written communication skills
• HTML, Archtics, Microsoft Access skills are a strong plus

REQUIREMENTS:

• Bachelor's degree in marketing or closely related field,
• 2 years marketing experience
• Understanding of advertising, media planning/buying, market research, revenue-generating programs, database development, database management, e-marketing strategies and television ratings
• Required computer skills: Microsoft Word, Excel, PowerPoint